Wednesday, December 8, 2010

Story Behind the Logo




We feel greatly complimented that people often tell us how they really like our business logo and branding. It means a lot because it was a fun but loonngg process to develop, refine and settle on the completed design. The business was originally called TCB Tees (which meant takin' care of business t-shirts). The name was changed when we discovered that Elvis Presley's estate had rights to any garments or clothing that said TCB on it, because Elvis used to say this a lot and branded the term and TCB lettering. The original logo was similar to the final Bomb logo because it was just the "teardrop" shaped portion of the current logo.

This was inspired by some of the most recognizable corporate logos in existence. Some of the influences were.Adidas, Nike, DC Shoes, Apple Computers, Puma, CBS and Target, to name a few. You may be wondering how these brands helped us create or design since they don't really look similar. It's not the logos themselves that are the influence as much as it is the way the logos create awareness for the companies. They all have simplified visually interesting brandings that are quickly and easily recognizable.

After weeks of sketches through to computer renderings the teardrop was settled upon and then with a pinch of luck on our side when we tirelessly searching for a new name and identity after TCB feel through, we found the name bomb tees was not trademarked and we made our move to snag it. With the addition of a wick to represent the bomb and the application of the Blair font the Bomb was born! As you see I posted the original TCB logo and the standard Bomb Tees logo.

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